An addictive and decadent concoction of chic chalets, creative cuisines and champagne cocktails, the Swiss Alps are a tantalising pleasure. The cure? A healthy and hearty dosage of endless, pristinely groomed slopes washed down with the perfect mix of gloriously fresh mountain air and crisp winter sun.
Built on tradition and innovation, the luxurious resorts of the Swiss Alps are a refreshing combination of the old and new. Chocolate box chalets and postcard perfect resorts, in which horse-drawn sleighs are a reality, are combined in harmonious matrimony with glitzy bars and architectural showpieces of eco-proportions.
A cradle of British skiing, it’s no coincidence that the famous skier and mountaineer Sir Arnold Lunn was drawn to the Swiss Alps in order to establish his advocacy for the sport. The timeless qualities of superb service, meticulously maintained pistes and reputable après ski have confirmed Switzerland as the playground for the rich and famous. Boasting high-altitude Mountains and subsequent snow-sure ski areas, Switzerland is a must for both winter and summer vacations.
Verbier is the ideal ski resort for those who enjoy après skiing as much as they do skiing. With 412 km of piste and a range of runs from the gentle Les Esserts to the challenging bumps of Tortin, there is plenty for active novice and advanced skiers. Graced with an impressive amount of highbrow après ski venues, Verbier’s style and panache has endorsed it as the place to be.
Zermatt, defined by the presence of the breathtaking Matterhorn, one of the last alpine mountains to be ascended, is a favourite for simply astounding scenery and spectacular tranquillity due to its car-free village. The visionary sunsets behind the Matterhorn and the sweet sound of a horse drawn carriage adorned with bells proceeding through the centre guarantees lifelong memories for those who have visited.
Designed and designer go hand in hand in Switzerland, whether you are in search of a quirky chalet that combines the Swiss tradition with splashes of Indian spice or a stylish family ski chalet complete with gym and swimming pool, the possibilities are endless in the unsurpassable Swiss Alps.
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